![]() The podcast allowed the company to expand towards an international audience within a huge market in the US and abroad. President and co-founder of content creation studio Tenderfoot TV Donald Albright spoke to PodPod about investing into the company’s first Spanish-language scripted podcast last year, Ciudad Mágica, in partnership with podcast network Sonoro. This is higher than the number of listeners in Western countries including the UK, US, and Canada. Both large and small creators will benefit from the new monetisation model and the ones that aren’t eligible for monetary distribution will still benefit from promotional actions for their podcasts by iVoox to help increase their audience.Īccording to the October 2021 to September 2022 Statista Global Consumer Survey, podcast listening in Spain is a popular activity, with 34% of respondents saying they access this type of content occasionally and 3% saying they were frequent listeners to podcasts. ![]() Once the first phase is completed, iVoox will then add a feature that allows creators to add ads in the middle of their episodes and choose the exact placement and amount that they’d like. Until now, the new monetisation model has only been available to iVoox original podcasts, but creators will now be able to generate revenue from both listens on iVoox and other major podcast platforms when they publish their podcast on iVoox.įounder of iVoox Juan Ignacio Solera said that the platform is currently testing inserting audio ads from ad networks in a non-intrusive way for the listeners “with the aim of optimising settings and fill rates” to allow for the selling of direct campaigns. ![]() This increases the podcasters’ revenue stream alongside its other monetisation tools like iVoox Plus subscription and sponsorships. The new model uses third-party technology to allow for the sale of targeted direct campaigns through its advertising marketplace AdVoices, as well as programmatic advertising. Spanish-language podcast platform iVoox has launched a new monetisation model that will allow podcasters to make an income through dynamic advertising across all major podcast apps.
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